Today we are addicted to speed, to cramming more and more into every minute. This roadrunner culture is taking a toll on everything from our health, diet and work to our communities, relationships and the environment. That is why the Slow Movement is taking off.
In the modern era of globalisation, as we rapidly plunder through earth’s resources, the widespread mentality that ‘faster is better’ has become favoured at the expense of quality and longevity. Our desire for a ‘quick fix’ to health problems, ‘food on the go’ that often lacks nutrition, and a preference for mass-produced products that warrant cheap labour have created a disconnection within our society. Is this loss of care for each other and the planet justifiable for the time and money that we feel we are saving?
In Italy, where traditional culture inextricably links food and community, there began a small uprising in 1986 when fast food giant McDonald's announced plans to open in Rome’s Piazza di Spagna. Subsequent protests sparked the creation of the ’Slow Food’ movement and by the 90s Slow Food had grown exponentially. Over time, ‘Slow’ subcultures have developed in other areas like the Cittaslow organisation for Slow cities. In 2004, English journalist Carl Honoré published ‘In praise of slow: how a worldwide movement is challenging the cult of speed’ explaining various aspects of the movement: